Marketing management. Front Cover. Philip Kotler, Bernard Dubois. Publi-Union, – Bibliographic information. QR code for Marketing management. Noté /5: Achetez Marketing Management: First European Edition de Philip Kotler, Kevin Keller, Dr Mairead Brady, Malcolm Kotler et Dubois ou le mercator!. Get this from a library! Marketing management. [Philip Kotler; Dubois, Bernard,].

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I discovered despite both being the 15th edition, the text is not the same. Write a review Rate this item: Poor timing, shorter product life cycles, lack of organizational support, etc. Home About Help Search. Remember me on this computer.

I expect even a mint condition textbook will still have the printing problems, though. I have to say that this book is really well-written and engaging something that can be difficult to find in a textbook. Marketkng, formatting rules can vary widely between applications and fields of interest or study.

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Marketing management – , , , u – 12e – Librairie Eyrolles

Please select Ok if you would like to proceed with this request anyway. Seriously, anyone with a brain knows this. The book provides obvious information posed as definitions to make the reader feel that it’s more complex. Please enter recipient e-mail address es.

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The text does not teach you any techniques and methods to help with the generalities it speaks of, it just provides more general information. Your Web browser is not enabled for JavaScript. Needless to say, I am shipping it back for the US Version. Philip Kotler ; Bernard Dubois.

Marketing management – Philip Kotler, Bernard Dubois – Google Books

En lire plus En lire moins. Philip Kotler ; Bernard Dubois Find more managemeent about: Create lists, bibliographies and reviews: Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours.

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mangement Also there are multiple statements both on the cover and in the preface stating this book is not supposed to be distributed outside the Indian subcontinent. Would you also like to submit a review for this item?


If you are just marieting in learning about marketing management, the book is sufficient, and the content is good, but if you need it to match with your class syllabus, just beware. WorldCat is the world’s largest library catalog, helping you find library materials online. Allow this favorite library to be seen by others Keep this favorite library private. The name field is required. Why do products fail?

Marketing management

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